Social Media: A New World

 

If you haven’t added social media integration to your site, then you are missing out on a large and untapped potential market.

Social media has been all the news for the past couple of years, and it seems unlikely to stop anytime soon. Facebook is slowly approaching a billion members. (When the article was written, Facebook was at 500 million members; it currently has over 700 million.) The Facebook story (or at least a fictionalized version of it) was made into a hit movie. Google Plus, Google’s social network, has gained 20 million followers in the three weeks since its limited release.

To understand the difference between the World Wide Web and the “Social Web” and how to leverage them to our advantage, we have to understand what these things are. The Web has become, in our day and age, largely a platform with which information can be pretty much dispensed freely, so long as you have a web presence. By contrast, the Social Web is something completely different and unique: it is a very limited form of platform. People “talk” to their “friends”, “listeners”, and communicate directly.

Contrasting the web as we know it to social media specifically is as easy as seeing the difference between a library and a baseball stadium. When we search in a search engine, we search for items specifically, but in general we are looking for something. But with social media, you are almost never looking for something, but someone. Everyone is speaking to each other, and can reach out specifically to people who want to hear them.

This is precisely the form of communication savvy marketers want to get their hands on If you can listen to people’s needs directly, you can meet them more easily. Large companies already see the value of social media. In fact, even some celebrities have abandoned traditional forms of marketing and have moved primarily to social media to make themselves available to fans and potential new avenues of work.

At our company, we take our commitment to building your social media presence seriously. We keep on top of the latest trends in social media and we make sure that you are on top of what your customers are looking for to help you grow your business.

So if you’ve said to yourself, “what do I need Facebook for anyway?”, the answer is simple: to improve your business!